Critical

Phase 1: Foundation

Days 1-30

Activate fast money channels

Build automation infrastructure

Start content production

Establish tracking systems

Phase 1 Overview

Foundation phase - Build the infrastructure and activate fast money channels

Phase 1 is about laying the groundwork while simultaneously activating revenue channels that can produce results quickly. The focus is on partnerships (adjusters, property managers, contractors) because these can generate jobs within weeks, not months like SEO.

By the end of Day 30, you should have automation running, initial partnerships forming, and content production systems in place. This foundation supports everything in Phases 2-4.

Implementation Tasks

Partnership Activation

High

Identify and list 50 public adjusters in target markets
Create outreach templates for adjusters
Send 25 adjuster introductions per day
Book 3-5 adjuster meetings per week
Create referral partner one-pager
Set up referral tracking in HubSpot

Property Manager Outreach

High

List 30 property management companies
Research their current vendors
Create commercial services proposal
Reach out to 10 property managers per week
Book 2-3 property manager meetings
Create emergency response process doc

Plumber/HVAC/Electrician Network

High

Scrape 100 plumbers in target markets
Scrape 100 HVAC contractors
Scrape 100 electricians
Create referral partner kit
Send 50 contractor outreach messages per day
Book 5 contractor meetings per week

n8n Automation Setup

High

Set up n8n server on Coolify
Create daily task assignment workflow
Set up Discord channels (#daily-tasks, #seo-production, etc.)
Build lead scraping workflow (Google Maps, directories)
Build lead enrichment workflow (AI research)
Create email campaign workflow (Postmark integration)

Website Infrastructure

High

Launch PropertyDamageSupport.com
Set up WordPress for page publishing
Create 10 initial service pages
Set up Google Search Console
Install tracking pixels (Meta, Google)
Create emergency contact forms

CRM & Tracking

High

Configure HubSpot deal stages
Create lead source tracking fields
Set up conversion tracking
Build dashboard for source attribution
Create Google Sheets production tracker
Set up automated reporting

Day 30 Success Metrics

How to know if Phase 1 was successful

Partnerships Activated

✓ 50+ public adjusters contacted
✓ 10+ adjuster meetings completed
✓ 30+ property managers reached out to
✓ 300+ contractors in database

Infrastructure Built

✓ n8n workflows running daily
✓ HubSpot configured properly
✓ Website live and tracking set up
✓ Discord channels operational

Content Production

✓ 10+ initial service pages published
✓ Social media posting active
✓ Content workflow established

Early Revenue Signals

✓ 3-5 adjuster meetings scheduled
✓ 2-3 property manager meetings
✓ First referral partnerships forming
✓ Pipeline of potential jobs building

Next Phase

Phase 2: Momentum

Days 31-90 - Scale content and partnerships

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