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Growth
Phase 2: Momentum
Days 31-90
Scale content production to 10 pages/day
Activate 20+ referral partnerships
Generate first mitigation jobs
Launch ClaimToCompletion upsells
Phase 2 Overview
Momentum phase - Scale production and activate revenue streams
Phase 2 is where the real work happens. With infrastructure in place, it's time to execute at scale. 10 pages per day. 5 social posts per day. 50 outreach contacts per day. This is the grind that builds the foundation for long-term success.
By Day 90, you should have 300+ pages published, 20+ active partnerships, and first jobs closing. ClaimToCompletion launches during this phase to capture upsell revenue from mitigation jobs.
Implementation Tasks
SEO Content Production
High- Publish 10 new pages per day (300 total in 30 days)
- Target city + service combinations
- AI draft → local edit → publish workflow
- Add images and internal links to all pages
- Submit URLs to Google Search Console daily
- Update production tracker daily
Social Media Content
High- Publish 5 social posts per day
- Create 3 videos per day (before/after, tips, processes)
- LinkedIn: 2 posts/day + 50 connection requests
- Facebook: 2 posts/day in local groups
- Instagram: 1 post/day with local hashtags
Partnership Scaling
High- Reach 20 active adjuster relationships
- Sign 5 property manager vendor agreements
- Activate 30 plumber referral partners
- Activate 20 HVAC referral partners
- Activate 20 electrician referral partners
- Weekly partner check-ins and relationship nurturing
ClaimToCompletion Launch
High- Build ClaimToCompletion.com website
- Create cabinet showcase gallery
- Create flooring options gallery
- Develop design consultation process
- Create upgrade calculator tool
- Train team on upsell conversation
Paid Advertising
Medium- Launch Google Ads for emergency keywords
- Create Facebook retargeting campaigns
- Set up conversion tracking
- Test 5 different ad creatives
- Budget: $1,500-$3,000/month initial test
- Track ROI by campaign
Day 90 Success Metrics
How to know if Phase 2 was successful
Content Published
- ✓ 300+ SEO pages live
- ✓ 450+ social media posts
- ✓ 270+ videos created
- ✓ All pages submitted to GSC
Partnerships Active
- ✓ 20+ adjuster relationships
- ✓ 5+ property manager agreements
- ✓ 70+ contractor referral partners
- ✓ Regular partner check-ins
Revenue Generation
- ✓ First mitigation jobs completed
- ✓ ClaimToCompletion launched
- ✓ Upsell conversations happening
- ✓ Lead pipeline building
Marketing Traction
- ✓ Google Ads campaigns running
- ✓ Conversion tracking operational
- ✓ Early SEO rankings appearing
- ✓ Lead source data collecting